Under the Side name, we present our range of services through a collaborative lens, leveraging the strengths of each business unit cohesively to deliver best-in-class storytelling to our clients and ultimately, players. At the core of the rebrand is the promise to infuse technology with human ingenuity across all our solutions.   

Side emerges following a monumental year of growth and expansion as the industry leader for game development services. This includes the recent establishment of our fifth North American studio in Charleston, South Carolina, and the expansion of our international presence with newly expanded studio operations in Braga, Portugal. With over 40 studios in 15 countries worldwide, our industry-leading services include codev, art production, localization, audio production, quality assurance, localization QA, player support, community management, and datasets.  

“We’re a client-driven company, through and through; being on your side of the game is in our DNA,” said Kaley Hurst, Chief Revenue Officer at Side. “This rebrand is the amalgamation of years of organic and inorganic growth, strategic planning for the future, and the realization that we are stronger together—in both brand and values.”  

For more information on the brand story behind Side, view our new introductory video below.